E-commerce has turned out to be the next big thing for entrepreneurs and business organizations. Thousands of users are logging every minute to e-commerce sites to buy products. The customer-base for e-commerce is expanding with every passing day. This is making more businesses to jump into the bandwagon in hope of minting huge revenues. The fact that there are several platforms that assist in developing and maintaining e-commerce sites has only helped the situation. Platforms such as Shopify ease the job of running and maintaining an e-commerce store.
While it has become easy to run an e-commerce store, SEO continues to be a challenging task. Considering the dynamic nature of SEO, coupled with the fact that in an e-commerce store product pages change almost every day, keeping up the site’s ranking is a challenge. Let’s take a look at 4 SEO challenges that make the job all the more difficult.
- Creating Unique Content – Content creation for e-commerce sites is a difficult task because of the continuous threat of duplicate content. Content on e-commerce sites primarily means product descriptions and the chances of duplicate content are huge here. The problem arises because products are placed under categories and sub-categories, which in turn generate new URLs (conflicting URLs). When search engine crawlers scan such sites, these URLs are read as duplicate content. In such cases, search engines are likely to penalize the e-commerce site.
- Non-Unique Title – Another SEO problem that commonly arises in e-commerce websites are duplicate title tags. This problem is a result of the fact that e-commerce sites have several similar products on display. Sometimes only a small unique feature separates two products, which otherwise seem to be the same. In cases of such products, there is very little difference in product information, keywords usage, and even title tags. If search engine crawlers fail to read these product information as separate entities, the problem of duplicity arises once again – in this case, mainly of title tags.
- Non-Descriptive ALT Tags – Good SEO is not only about unique content but also about descriptive images. An e-commerce site invariably has lots of images, which when described wisely can improve SEO. But the challenge arises when this is not done. Search engines cannot “see” images – they have to “read” images. This they do by scanning the information given into an image’s ALT tag. If your product images are not categorized properly, the pages will not be suitably indexed and thus ranked. This will adversely affect your site’s SEO.
- Improper Use of Keywords – There is no doubt that keywords play a very important role in SEO. However, many e-commerce sites make the mistake of not using keywords in a planned manner, especially on their product pages, thus affecting SEO. When search engine crawlers visit your site, they look for relevant information, which they do by scanning keywords. A product page which isn’t optimized with keywords fails to attract these crawlers.
If you are using an e-commerce platform, it is best if you hire the services of a Shopify SEO expert so that your website is properly optimized for search engines. Such SEO experts will know all about the challenges and have ready-made solutions for you.
In this write-up we discuss four challenges that make SEO a challenging task for e-commerce sites. Understanding these challenges will help in finding better solutions.